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Private Label

In Private Label we select an already available product and apply the client's brand. It is the fastest solution when the base product needs no structural changes.

Private Label uses an already available product, to which the client's identity is applied. Customisation mainly concerns the logo, label, available colour, packaging or wrapping. It is the fastest solution to launch a line, test the market or meet an urgent request without incurring development costs.

We provide catalogues and stock in Italy, Europe and non-European markets. The choice depends on quantity, delivery date and required technique. Embroidery, screen printing, DTF, printing, engraving or label application have different lead times, minimums and results and are selected based on the material and the use.

In Private Label too we verify the quality of the base product, real stock availability, consistency between batches and correct brand application. When the product is sold under the client's name, we also assess applicable labelling, traceability and liability.

A concrete example

For Como we used standard 120 GSM cotton shoppers available in Europe and applied the logo by embroidery at a local workshop, meeting the tight deadline of an event.

View the project
Shopper — Como
← ODM

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