The project concerns a rigatone-shaped keychain, with a PVC body, steel chain and eyelet and a base measurement of 5.5 cm. Garofalo wanted a gadget that was recognisable and consistent with its visual identity, able to reproduce the brand's colour and logo correctly and sturdy enough to be used during promotional activities.
We reworked the colour based on the reference provided by the client and prepared a clean file reproducible at the product's reduced size. Particular attention was given to the chain and eyelet, which had to be well fixed and sufficiently sturdy.
During production we were in China and visited the factory directly. This allowed us to check on site the colour, logo result, finishes, assembly and sturdiness of the metal components, following the project from artwork preparation to direct production control.
