The Oceya project concerns a custom textile towel and four load-bearing magnets set in the corners. The product was intended for launch through the ecommerce of a new local brand and required coordinated work on branding, sampling and functionality.
The magnets were the central technical element. The first configuration used square pieces, whose corners were too noticeable through the fabric and caused discomfort during use.
The issue emerged during sampling. In agreement with the client we therefore replaced the square magnets with round ones, keeping the holding strength and improving ergonomics before production began.
